We help kids develop
long-term skills trough our tailored-made missions
A Story Works Wonders
Funded and supported by






Today we are missing over 1 million IT specialist
Rotoy believes that addressing the upcoming employment gap challenge of the 21st century is providing children with quality education in science, technology, engineering, and mathematics – STEM – subjects as early as possible.
We want to prevent this labour shortage issue with our STEM toys by uplifting children’s interest in STEM and creating an initial knowledge base to introduce STEM careers at an early stage, reducing the hampers to these fields in the future.
Here we focus on the field of robotics and the “world language of the 21st century” – programming.
Women make up less than 25% of STEM graduates.
In the EU, women are significantly underrepresented in scientific and technical occupations, accounting for only 25% of the total number of employees.
Rotoy will help change this and aims to target girls at the same level as boys to enable early entry into STEM professions regardless of their gender. With such measures, we will address the imbalance in the STEM industry, by making the field more accessible in earlier cognitive stages and preparing children in the best possible way for the working environment of the coming decades – teaching 21st-century skills.
Why are we here?
- Kids
- Parents
- Teachers
“I love Rotoy, it's easy to play. And my sister loves it too!”
Victor 9 years old
“It's so cool that I am the one giving orders to the robot”
Marianne9 years old
“I like how i can change colors on the robot”
Emma9 years old
“Coding missions seem difficult at first, but they are well explained, step by step”
Thomas12 years old
“I would love to use this robot with my friends and have a coding competition”
Nina 10 years old
"My son loves all the educational type toys. I think this robot would be a great toy for my son to be engaged for a long time."
Sofia Henriksson Mom of 9-year-old boy
"I want to buy something for my daughter where she can use her creativity and energy, but also learn something, at home. This robot seems like a perfect fit."
Elias LindgrenDad of 11-year-old girl
"With missions and ongoing stories, this robot can provide hours and hours of fun."
Lene LindbergMom of 2 boys
"This is a great gift for kids to use for learning and playing with. Rotoy is definitely going on a Christmas presents list."
Karl WallinDad of 2 kids
"I love the idea that every month we get a new surprise box, with new missions."
Freja Jørgensen Mom of 10-year-old boy
"The fact that we can use block coding language and later switch to Python or JavaScript is a great value of this product."
Hanne Nilssen
"This product has a great potential to help kids to learn logic behind coding."
Edith Jönssen
“It is great that robot has a personality in the stories, so that kids can create a close relationship.”
Tina Lundberg
"Teaching kids coding language is as important as teaching them English language."
Markus Schröder
"This is a great toy after school hours, for kids who have interest in technology."
Jessica Sønderlund
Why are we here?
- Kids
- Parents
- Teachers
“I love Rotoy, it's easy to play. And my sister loves it too!”
Victor 9 years old
“It's so cool that I am the one giving orders to the robot”
Marianne9 years old
“I like how i can change colors on the robot”
Emma9 years old
“Coding missions seem difficult at first, but they are well explained, step by step”
Thomas12 years old
“I would love to use this robot with my friends and have a coding competition”
Nina 10 years old
"My son loves all the educational type toys. I think this robot would be a great toy for my son to be engaged for a long time."
Sofia Henriksson Mom of 9-year-old boy
"I want to buy something for my daughter where she can use her creativity and energy, but also learn something, at home. This robot seems like a perfect fit."
Elias LindgrenDad of 11-year-old girl
"With missions and ongoing stories, this robot can provide hours and hours of fun."
Lene LindbergMom of 2 boys
"This is a great gift for kids to use for learning and playing with. Rotoy is definitely going on a Christmas presents list."
Karl WallinDad of 2 kids
"I love the idea that every month we get a new surprise box, with new missions."
Freja Jørgensen Mom of 10-year-old boy
"The fact that we can use block coding language and later switch to Python or JavaScript is a great value of this product."
Hanne Nilssen
"This product has a great potential to help kids to learn logic behind coding."
Edith Jönssen
“It is great that robot has a personality in the stories, so that kids can create a close relationship.”
Tina Lundberg
"Teaching kids coding language is as important as teaching them English language."
Markus Schröder
"This is a great toy after school hours, for kids who have interest in technology."
Jessica Sønderlund
What we offer


Fun & exciting learning approach with minimal parental assistance
We want to create a fun yet educative toy that offers an innovative learning process by a problem-solving method and engaging storytelling. Rotoy is a pocket-sized robot that is controlled with an already widely used tool in schools:
– BBC micro, a bit computer
– Microsoft Makecode, simple to use block programming
Long-term learning process with our subscription plan
We believe that the toy should offer long-lasting playtime and be educative at the same time. Rotoy will help your child develop STEM skills through our tailored-made missions that include the foundation of robotics and programming.




Quality screen time while learning robotics & programing at home
We want to bring a knowledge of STEM (including robotics and programming) courses to your home, through our digital teacher, Rotoy.
Instead of aimless games solely focused on passing time through blinking lights, repetitive sounds and images, Rotoy offers thrilling stories filled with challenging missions that are then tested on the physical robot, presenting concrete results and showing value in their learning.
How to play and learn
with Rotoy?



Sign up on our website



Put together your robot. Dive into the story on our website



Receive monthly missions and parts. Follow the storyline
Sign up on our website



Put together your robot. Dive into the story on our website



Receive monthly missions and parts. Follow the storyline



Description of the box
Sustainable
Development Goals



In our starter kit, your will receive robot base in parts, microbit and batteries. Next to that, you will get a code to access your Rotoy profile, choose a story and start solving your first mission.



Every month, you will receive brand new package with additional robot parts, 3D printed roads or castles, and maps, that will help you solve your missions and continue the story.



Your robot can upgrade! Once you have completed all the missions, you can start new subscription with more advanced robot. You will be able to solve even cooler missions and become a programming expert.
Now, let’s check what’s in the box



In our starter kit, your will receive robot base in parts, microbit and batteries. Next to that, you will get a code to access your Rotoy profile, choose a story and start solving your first mission.



Every month, you will receive brand new package with additional robot parts, 3D printed roads or castles, and maps, that will help you solve your missions and continue the story.



Your robot can upgrade! Once you have completed all the missions, you can start new subscription with more advanced robot. You will be able to solve even cooler missions and become a programming expert.
Sustainable
Development Goals


This is great that you can have ROTOY at home.”
– Henrik Langkilde, Teacher


Our unique advantage
Rotoy subscriptions
Starter
Starter kit
Play for 1 month
5 mission
Access to 1 story
Pro
Starter kit
Play for 12 months
60 missions
12 new cool boxes with robot parts
Sesonal stories
Standard
Starter kit
Play for 6 months
30 missions
Access to 4 story
6 new cool boxes with robot parts
Subscribe to our newsletter
and stay up to date
Would you like to become part of the Rotoy family and know all about our development? You can’t wait to have Rotoy shipped to you? Make sure to sign up for our newsletter to stay up to date! We send emails quarterly with only the most relevant updates on the development of Rotoy. We don’t like spam!
About us
“We believe that the best way to teach something is by telling a story”
Rotoy team was founded in Odense, a robotics hotspot and the birth city of H.C. Andersen- a storyteller. This inspired us to combine both into our idea. Our vision is to bring robotics and programming closer to both genders by making learning process alive.




Vedrana Rogoznica
Business Developer
Vedrana as a child always thought that robot toys are for boys, since there was no brand targeting their toys towards girls. Now she wants to give every girl a chance to find interest in robotics. Vedrana is responsible for our business development with a marketing background and experience.


Krzysztof Zielinski
Product Developer
Chris has always had a wild imagination and a love for technology. He would build and break stuff, to later fix it again, and make it better… or not. Chris is responsible for our product development with a robotics background and experience.


Joscha Geister
Business Developer
Joscha didn’t have the opportunity as a child to be introduced early and playfully to the world of robotics and programming. He now wants to give this opportunity to children on their educational journey. Joscha is responsible for our business development with a finance background and experience.
The future of Rotoy
Extended personalization
We want to create a unique experience for every child. Kids will be able to create their own individual robot, to choose their own character and the story.
Rotoy community
We will connect kids, parents and teachers in one Rotoy community, where everyone can share their success stories, troubles or advice to help each other and grow together.
Augmented reality
Implementing augmented reality into our stories and missions will increase the experience of learning while playing with Rotoy.
Follow our journey on social media
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